In the year 2000 after analyzing more than
3500 fleet departments over 21 years in both
public and private, I came to the conclusion
that the fleet industry was misunderstood
and often disrespected. We decided to “shine
a light” on all the good things fleet
managers do and educate up the ladder so
their supervisors and taxpayers understand
the value they provide on a daily basis.
Between the lines of every discussion with
fleet managers they are literally shouting
about the need for understanding and
appreciation. Now the recognition
piece of the puzzle has become an annual
The way to shine the light was through a
contest for the very best-of-the-best fleet
operations in North America. We choose 12
criteria that are the universal drivers of
change and excellence in any operation.
Various fleet professionals were selected as
judges. Just entering the contest improves
the entire fleet culture because you have
declared you want to become the best and are
willing to commit to an honest assessment of
where you stand today while working towards
improvements in the areas you can impact.
The methodology of a contest to recognize
achievement is an extremely successful
business model. The concepts are positive,
simple, focused and fast, things people can
put to use immediately.